The most famous of the many famous Havana brands started only in 1935 as a new brand from Menendez, Garcia y Cia., then the owners of the H. Upmann brand. The name is reported to have been inspired by Alexandre Dumas' 1844 novel Le Comte de Montecristo. With a strong marketing effort from Alfred Dunhill of London, this brand became the most popular of all Havana exports. There are no machine-made shapes in this range and the strength is medium; in fact, it has become the standard by which all other Havanas are now judged.